Since it’s the beginning of a new year I thought I would start it off right by making a goal. It’s not a lofty goal, but it is a goal, nonetheless. And yet, we all know what those New Year’s goals are good for—breaking! Don’t worry, I’m not going to do that!
This goal is a rather easy one to keep. My goal is to deliver you a curated list of great articles—a veritable reference library—all about content and content marketing. One hundred of them, in fact.
So from January 1 through April 9, 2016, I will be tweeting a link to one article on content per day. Just watch my Twitter account every morning for the hashtag #100daysofcontent and enjoy some of the best content on content that I could find.
You see, I’m really excited about content marketing and I think you should be, too. Whether you’re an author trying to promote her books or a travel service trying to promote vacations to Norway, chances are you are already doing content marketing. These days, content is queen!
Maybe you’re asking yourself, “what is content marketing, anyway?” It’s simple. Content marketing is providing free content to your audience that will be valuable to them in order to convince them to be your customers and buy whatever it is that you’re selling.
Content is any information that your customers can put to use. It could be an article, a press release, a song or podcast, images such as photos or illustrations, a video, a webinar, a newsletter, an ebook, an infographic, a slide show, a spreadsheet… You get the picture.
To give credit where credit is due, the real geniuses over at Copyblogger put these excellent articles together for us.
Here is the first article, in case you haven’t followed me on Twitter yet:
— Annisa Tangreen (@AnnisaTangreen) January 1, 2016
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